The Subaru World Rally Team (SWRT) was Subaru's World Rally Championship (WRC) team. It used a distinctive blue with yellow colour scheme that is a throwback to the sponsorship deal with State Express 555, a BAT cigarette brand popular in Asia. 555 logos were found on Subaru cars from 1993 to 2003, although less prevalent since 1999 due to BAT's participation in Formula One with British American Racing. Subaru's WRC efforts date back to 1980, however, in 1989 British firm Prodrive took over its operations, and its base moved from Japan to Banbury, England.

Chris Atkinson is a professional rally driver. In the World Rally Championship (WRC), Atkinson drove for the Subaru World Rally Team between 2004 and 2008. His best finish on an individual WRC event is second, which he achieved at the 2008 Rally México and Rally Argentina. Other podium placings include third-place finishes at the 2005 Rally Japan and the 2008 Monte Carlo Rally.