"Sugar Baby Love", recorded in autumn 1973 and released in January 1974, is a bubblegum pop song, and the debut single of the Rubettes. Written by Wayne Bickerton and Tony Waddington and produced by Bickerton, engineered by John Mackswith at Lansdowne Recording Studios, and with lead vocals by Paul Da Vinci, "Sugar Baby Love" was the band's one and only number one single on the UK Singles Chart, spending four weeks at the top of the chart in May 1974.

The Rubettes are an English pop/glam rock band put together in 1974 after the release of "Sugar Baby Love", a recording assembled of studio session musicians in 1973 by the songwriting team of Wayne Bickerton, the then head of A&R at Polydor Records, and his co-songwriter, Tony Waddington after their doo-wop and 1950s American pop-influenced songs had been rejected by a number of existing acts. Waddington paired the group with manager John Morris, the husband of singer Clodagh Rodgers and under his guidance, the band duly emerged at the tail end of the glam rock movement, wearing trademark white suits and cloth caps on stage. Their first release, "Sugar Baby Love" was an instant hit remaining at number one in the United Kingdom for four weeks in May 1974, while reaching number 37 on the US chart that August, and remains their best-known record. Subsequent releases were to be less successful, but the band continued to tour well into the 2000s with two line-ups in existence.