The second season of Suomen huippumalli haussa began filming in the Autumn of 2008 and began airing 13 April 2009 at 20.00 on the Finnish channel Nelonen. The prize for the winner was a contract with Paparazzi Model Management, the front cover of Finnish Cosmopolitan and becoming the new spokesperson for Max Factor.

Janice Doreen Dickinson is an American model, television personality, and businesswoman. Initially notable as a model, Dickinson has been disputably described by herself as the first supermodel. One of the most successful models of the 1970s and 1980s, she also served as a judge on four cycles of the reality series America's Next Top Model (2003–2006). Dickinson opened a modeling agency in 2005 which was documented on the reality series The Janice Dickinson Modeling Agency (2006–2008).