Superfly is a New York-based marketing and event company. Founded in New Orleans in 1996 as a Superfly Presents, they produce and co-created Outside Lands Music and Arts Festival and previously owned and produced the Bonnaroo Music and Arts Festival. A marketing division was established in 2009, and in 2014 the company name was shortened to Superfly.

Outside Lands, formerly known as the Outside Lands Music and Arts Festival, is a three-day music, art, food, wine and cannabis festival held annually in San Francisco's Golden Gate Park. Multi-genre and multi-generational, it is the largest independently owned music festival in the United States. It was founded in 2008 by Another Planet Entertainment, Starr Hill Presents, and Superfly.