Swatch
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Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of the Swatch Group. The Swatch product line was developed as a response to the "qua
Swatch's headquarters in Biel/Bienne, Switzerland
Swatch store in Osaka, Japan
Swatch store, Oxford Street, London, 2016
Swatch store interior
Quartz crisis
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The quartz crisis or quartz revolution was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and 1980s, that largely replaced mechanical watches around the w
Swatch
…by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of the Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers…
Quartz movement of the Seiko Astron, 1969
The first Swiss quartz clock, which was made after World War II (left), on display at the International Museum of Horology in La Chaux-de-Fonds in Switzerland
Seiko Grand Quartz, produced in 1978
Swatch Once Again watch