Royal Swinkels is a family business from North Brabant in the Netherlands, that is active in the beer, soft drink and malt sector. The company is fully owned by the Swinkels family for seven generations. The head office is located in Lieshout and there are subsidiaries in twelve countries.

A family business is a commercial organization in which decision-making is influenced by multiple generations of a family, related by blood or marriage or adoption, who has both the ability to influence the vision of the business and the willingness to use this ability to pursue distinctive goals. They are closely identified with the firm through leadership or ownership. Owner-manager entrepreneurial firms are not considered to be family businesses because they lack the multi-generational dimension and family influence that create the unique dynamics and relationships of family businesses.