Swire Group is a highly diversified global corporation, with businesses encompassing property, beverages and food chain, aviation, marine, as well as trading and industrial activities. Its core businesses are mainly focused on Asia, with its key operations in Hong Kong and the Chinese Mainland. Within Asia, Swire's activities come under the group's publicly quoted arm, Swire Pacific Limited, which is the largest shareholder in two Hong Kong listed companies: Swire Properties and Cathay Pacific. The Group's parent company, John Swire & Sons Limited, holds controlling stakes in a range of businesses trading in the UK, USA, Australia, Papua New Guinea, East and West Africa, and across Southeast Asia. Taikoo (太古) is the Chinese name of Swire. It serves as the brand name for businesses such as Taikoo Sugar and Taikoo Shing.

Taikoo Shing or Tai Koo Shing, is a private residential development in Quarry Bay, in the eastern part of Hong Kong Island, Hong Kong. It is a part of Swire's property business, along with Taikoo Place, the adjacent Cityplaza retail and office complex and EAST, a lifestyle business hotel.