The TAG Heuer Monaco, initially introduced by Heuer in 1969, is a line of automatic chronograph wristwatches created to commemorate the Monaco Grand Prix. Notable for its distinctive square case, the Monaco was among the first of its kind in this design, following Rolex's introduction of a square chronograph in 1940. The watch gained significant recognition after Steve McQueen wore it in the 1971 film Le Mans, which, over time, has closely associated it with the actor. Despite being phased out in the mid-1970s, the Monaco was reintroduced in 1998 with a redesigned appearance and again in 2003 with new mechanisms, reflecting a renewed interest in McQueen's legacy.
40th Anniversary re-edition with Calibre 11 is the contemporary Monaco that most closely resembles the original from 1969.
The Monaco V4
The Monaco 69 displaying its digital side.
The Monaco LS features a dial that closely resembles the 360 LS, however it is powered by the more conventional calibre 12.
Gulf Oil was a major global oil company in operation from 1901 to 1985. The eighth-largest American manufacturing company in 1941 and the ninth largest in 1979, Gulf Oil was one of the Seven Sisters oil companies. Prior to its merger with Standard Oil of California, Gulf was one of the chief instruments of the Mellon family fortune; both Gulf and Mellon Financial had their headquarters in Pittsburgh, Pennsylvania, with Gulf's headquarters, the Gulf Tower, being Pittsburgh's tallest building until the completion of the U.S. Steel Tower.
Gulf Tower in Pittsburgh, Pennsylvania, Gulf Oil's former headquarters
Gulf filling station in Jasper, Tennessee, circa 1939.
Gulf Oil's Port Arthur, Texas, refinery, alkylation area, (1956).
Gulf and ARCO tank farms and tanker docks, Port of Philadelphia, 1973.
