The Tasman Highway is a highway in Tasmania, Australia. Like the Midland Highway, it connects the major cities of Hobart and Launceston – however it takes a different route, via the north-eastern and eastern coasts of the state. The Highway also acts as a major commuter road to Hobart residents living on the eastern side of the Derwent River. The designation "Tasman Highway" arises from its location facing the Tasman Sea – named, like the state itself, after Abel Tasman. The highway is one of the longest in Tasmania – 410 km (250 mi), with an average travelling time of 41⁄2 hours.

Launceston is a city in the north of Tasmania, Australia, at the confluence of the North Esk and South Esk rivers where they become the Tamar River (kanamaluka). As of 2021, the Launceston urban area has a population of 90,953. Launceston is the second most populous city in Tasmania after the state capital, Hobart. As of 2020, Launceston is the 18th largest city in Australia. Launceston is the fifth-largest inland city and the ninth-largest non-capital city in Australia. Launceston is regarded as the most livable regional city, and was one of the most popular regional cities to move to in Australia from 2020 to 2021. Launceston was named Australian Town of the Year in 2022.