Technicolor is a family of color motion picture processes. The first version, Process 1, was introduced in 1916, and improved versions followed over several decades.
"Technicolor is natural color" Paul Whiteman stars in an ad for his film King of Jazz from The Film Daily, 1930
A frame from a surviving fragment of The Gulf Between (1917), the first publicly shown Technicolor film
A frame from The Toll of the Sea (1922), the first generally released Technicolor film, and the first to use a two-strip subtractive color process
A frame enlargement of a Technicolor segment from The Phantom of the Opera (1925). The film was one of the earliest uses of the process on interior sets, and demonstrated its versatility.
The Wizard of Oz is a 1939 American musical fantasy film produced by Metro-Goldwyn-Mayer. Based on the 1900 novel The Wonderful Wizard of Oz by L. Frank Baum, it was primarily directed by Victor Flemi
Technicolor
…three-color process became known and celebrated for its highly saturated color, and was initially most commonly used for filming musicals such as The Wizard of Oz (1939), Down Argentine Way (1940), and Meet Me in St. Louis (1944), costume pictures such as The Adventures of Robin Hood (1938) and Gone with the Wind…
Theatrical release poster
Judy Garland as Dorothy Gale and Terry as Toto
Left to right: The Cowardly Lion, Dorothy, the Scarecrow, and the Tin Man