Ted was one of two airline divisional brands of United Airlines. It targeted vacation locations primarily served by the low cost airline market, in contrast to the company's high-end premium transcontinental brand, United p.s.. "Ted" comes from the last three letters in the United brand name. United marketed Ted anthropomorphically and attempted to personify Ted; it used phrases such as Meet Ted or I've Met Ted.
A Ted Airbus A320-200 (N470UA) taxiing at Ronald Reagan Washington National Airport in December 2005
The same Airbus A320-200 (N470UA) seen almost seven years later at then McCarran International Airport in Las Vegas after it was reincorporated back into the mainline United fleet
Shuttle by United was an "airline within an airline" operated as a subsidiary of United Airlines from 1994 to 2001 along the West Coast of the United States. It operated from San Francisco International Airport and Los Angeles International Airport. Shuttle's fleet consisted of Boeing 737-300s and 737-500s. The service was eventually renamed United Shuttle before it was shut down by United and its aircraft returned to mainline service with the airline.
Shuttle by United Boeing 737-300 at Las Vegas in 1999
Former Shuttle by United Boeing 737-300 in 2003
United Airlines Boeing 737-300 in United Shuttle colors at Philadelphia International Airport (2005)