Ted Baxter is a fictional character on the sitcom The Mary Tyler Moore Show (1970–1977). Portrayed by Ted Knight, the Baxter character is a broad parody of a vain, shallow, buffoonish, vacuous TV personality. Knight's comedic model was actor William Powell, and he also drew on Los Angeles newscasters, including George Putnam, to shape the character. The role was originally conceived for Jack Cassidy, but Cassidy turned it down; he later appears in the season two episode "Cover Boy" as Ted's equally egocentric brother Hal. Ted Baxter has become a symbolic figure often referenced when criticizing media figures, particularly news anchors hired for style and appearance rather than journalistic ability.

The Mary Tyler Moore Show is an American television sitcom created by James L. Brooks and Allan Burns and starring actress Mary Tyler Moore. The show originally aired on CBS from September 19, 1970, to March 19, 1977. Moore portrayed Mary Richards, an unmarried, independent woman focused on her career as associate producer of a news show at the fictional local station WJM in Minneapolis. Ed Asner co-starred as Mary's boss Lou Grant, alongside Gavin MacLeod, Ted Knight, Georgia Engel, Betty White, Valerie Harper as friend and neighbor Rhoda Morgenstern, and Cloris Leachman as friend and landlady Phyllis Lindstrom.