Teletouch is the trade name for the transmission controls found on many Edsel brand automobiles manufactured by the Edsel and Mercury-Edsel-Lincoln (M-E-L) Divisions of the Ford Motor Company. The significance of the Teletouch systems lies in its conception, design and symbolism for American automobiles produced in the 1950s, and the gadgets designed into them. The main distinguishing feature of the system was its use of push buttons on the steering wheel to shift gears as opposed to a gear stick.
Edsel Ranger interior, showing the Teletouch system.
Edsel is a discontinued division and brand of automobiles that was produced by the Ford Motor Company in the 1958 to 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands, Edsel shared a price range with Mercury; the division shared its bodies with both Mercury and Ford.
1959 Edsel Corsair
1959 Edsel Villager
1960 Edsel Ranger sedan
The infamous center grille of 1958 Edsels