Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set, rather than the medium of transmission. Television is a mass medium for advertising, entertainment, news, and sports. The medium is capable of more than "radio broadcasting", which refers to an audio signal sent to radio receivers.

Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. The term originates from France, and first appeared in the 17th century, though writers had identified the importance of the opinion of the people long before this. Prior to the advent of mass media, public fora such as coffee houses and gentlemen's clubs were used as exchanges of opinion and some reputable locations had great influence.