Ten Cent Beer Night was a promotion held by Major League Baseball's Cleveland Indians during a game against the Texas Rangers at Cleveland Stadium on June 4, 1974. The promotion was meant to improve attendance at the game by offering cups of low-alcohol beer for just 10 cents each, a substantial discount on the regular price of 65 cents, with a limit of six beers per purchase but with no limit on the number of purchases made during the game.

Cleveland Stadium, commonly known as Municipal Stadium, Lakefront Stadium or Cleveland Municipal Stadium, was a multi-purpose stadium located in Cleveland, Ohio. It was one of the early multi-purpose stadiums, built to accommodate both baseball and football. The stadium opened in 1931 and is best known as the long-time home of the Cleveland Indians of Major League Baseball (MLB), from 1932 to 1993, and the Cleveland Browns of the National Football League (NFL), from 1946 to 1995, in addition to hosting other teams, other sports, and concerts. The stadium was a four-time host of the Major League Baseball All-Star Game, one of the host venues of the 1948 and 1954 World Series, and the site of the original Dawg Pound, Red Right 88, and The Drive.