Teotitlán del Valle is a small village and municipality located in the Tlacolula District in the east of the Valles Centrales Region, 31 km from the city of Oaxaca in the foothills of the Sierra Juárez mountains. It is part of the Tlacolula Valley district. It is known for its textiles, especially rugs, which are woven on hand-operated looms, from wool obtained from local sheep and dyed mainly with local, natural dyes. They combine historical Zapotec designs with contemporary designs such as reproductions of famous artists' work. Artists take commissions and participate in tours of family-owned workshops. The name Teotitlán comes from Nahuatl and means "land of the gods." Its Zapotec name is Xaguixe, which means "at the foot of the mountain." Established in 1465, it was one of the first villages founded by Zapotec peoples in this area and retains its Zapotec culture and language.

Mezcal, sometimes spelled mescal, is a distilled alcoholic beverage made from any type of agave. The word mezcal comes from Nahuatl mexcalli, which means "oven-cooked agave", from metl and ixcalli. Traditionally the word "mezcal" has been used generally in Mexico for all agave spirits and it continues to be used for many agave spirits whether these spirits have been legally certified as "mezcal" or not.