The Advocate is Louisiana's largest daily newspaper. Based in Baton Rouge, it serves the southern portion of the state. Separate editions for New Orleans, The Times-Picayune | The New Orleans Advocate, and for Acadiana, The Acadiana Advocate, are published. It also publishes gambit, about New Orleans food, culture, events, and news, and weekly entertainment magazines: Red in Baton Rouge and Lafayette, and Beaucoup in New Orleans.

Baton Rouge is the capital city of the U.S. state of Louisiana. Located on the eastern bank of the Mississippi River, it had a population of 227,470 as of 2020; it is the seat of Louisiana's most populous parish (county-equivalent), East Baton Rouge Parish, and the center of Louisiana's second-largest metropolitan area and city, Greater Baton Rouge.