The Advocate is Louisiana's largest daily newspaper. Based in Baton Rouge, it serves the southern portion of the state. Separate editions for New Orleans, The Times-Picayune | The New Orleans Advocate, and for Acadiana, The Acadiana Advocate, are published. It also publishes gambit, about New Orleans food, culture, events, and news, and weekly entertainment magazines: Red in Baton Rouge and Lafayette, and Beaucoup in New Orleans.

John Georges is an American businessman from New Orleans, who owns Louisiana's two largest newspapers and online news sites. He formerly served on the Louisiana Board of Regents, the body which supervises higher education in his native state. In 2007, he ran for governor as an independent. He received 186,000 votes and procured a plurality in Orleans Parish. In 2010, he sought the office of mayor of New Orleans as a Democrat; he finished a distant third behind two other Democrats.