The Asian Awards is an annual award ceremony for the global Asian community which takes place in the United Kingdom, with 14 categories that include business, philanthropy, entertainment, culture and sport. Nominees are selected by an independent judging panel initially co-chaired by Baroness Verma and Nat Wei, Baron Wei then from 2014 onwards Karan Bilimoria, Baron Bilimoria.

Preeya Kalidas is an English singer and actress. She played Amira Masood in the soap opera EastEnders, from 2009 to 2012. She released the single "Shimmy" in July 2010, taken from her proposed debut album (I'm Over It) Constant Craving; however, the album was never released.