The Bike Ride
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The Bike Ride, Bike Round or Boy on the Bike is a 1973 advert for the bread maker Hovis. Ridley Scott directed the advert.
Gold Hill in Shaftesbury, Dorset, where the advert was filmed.
Gold Hill, Shaftesbury
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Gold Hill is a steep cobbled street in the town of Shaftesbury in the English county of Dorset. The view looking down from the top of the street has been described as "one of the most romantic sights
The Bike Ride
…the New World" is played by the Ashington Colliery Band. Despite the common belief that it was set in the North of England, the advert was filmed on Gold Hill, Shaftesbury in Dorset; the voiceover is narrated in a West Country accent. It has been speculated that the misidentification of location could be because of the…
Gold Hill with buttressed precinct wall of Shaftesbury Abbey to the right
Viewed from the bottom
Hovis bread monument at Gold Hill