The Bike Ride, Bike Round or Boy on the Bike is a 1973 advert for the bread maker Hovis. It was directed by Ridley Scott.
Gold Hill in Shaftesbury, Dorset, where the advert was filmed.
Hovis Ltd is a British company that produces flour, yeast
and bread. Founded in Stoke-on-Trent, it began mass-production in Macclesfield in 1886.
Grave of Richard "Stoney" Smith in Highgate Cemetery. The inscription details his discovery of the "Hovis" process.
Hovis's managing director giving a pep talk to staff in 1935
Gold Hill, Shaftesbury, where Ridley Scott filmed the 1973 Hovis commercial
Hovis bread monument at Gold Hill