The Broad is a contemporary art museum on Grand Avenue in Downtown Los Angeles. The museum is named for philanthropists Eli and Edythe Broad, who financed the $140 million building that houses the Broad art collections. It offers free general admission to its permanent collection galleries. However, not all of its events are free and admission prices may vary by exhibit and/or by event. It opened on September 20, 2015.

Grand Avenue is a major north–south thoroughfare in Los Angeles, California. Primarily located in downtown's Bunker Hill, Financial, and South Park districts, the avenue features many of the area's most notable destinations, and also connects to City Hall via Grand Park.