The Care Bears Adventure in Wonderland is a 1987 animated musical fantasy film and the third theatrically released film in the Care Bears franchise. It was released in the United States and Canada on August 7, 1987, by Cineplex Odeon Films, and is based on Lewis Carroll's Alice stories. The fourth feature film made at Toronto's Nelvana studio, it was directed by staff member Raymond Jafelice and produced by the firm's founders. It starred the voices of Keith Knight, Bob Dermer, Jim Henshaw, Tracey Moore and Elizabeth Hanna. In the film, the Care Bears must rescue the Princess of Wonderland from the Evil Wizard and his assistants, Dim and Dumb. After the White Rabbit shows them her photo, the Bears and Cousins search around the Earth for her before enlisting an unlikely replacement, an ordinary girl named Alice, to save her true look-alike. Venturing into Wonderland, the group encounters a host of strange characters, among them a rapping Cheshire Cat and the Jabberwocky.

Care Bears are multi-colored bears, painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. They were turned into plush teddy bears and featured in The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984) before headlining their own television series called Care Bears from 1985 to 1988. They also had multiple feature films including: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).