The Care Bears in the Land Without Feelings is the first animated television special to feature the Care Bears characters. It was made by Ottawa's Atkinson Film-Arts studio, and premiered in syndication on April 22, 1983. The special features the ten original Bears, along with the Cloud-Keeper and the villain Professor Coldheart; they would return in 1984's The Care Bears Battle the Freeze Machine.

Care Bears are multi-colored bears, painted in 1981 by artist Elena Kucharik to be used on greeting cards from American Greetings. They were turned into plush teddy bears and featured in The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984) before headlining their own television series called Care Bears from 1985 to 1988. They also had multiple feature films including: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).