The Carter Effect is a 2017 documentary directed by Sean Menard. It covers the impact of Vince Carter in Canada when he was still playing for the Toronto Raptors of the National Basketball Association (NBA). The film was shown at the 2017 Toronto International Film Festival and was produced by LeBron James's digital video company, Uninterrupted. Additionally, interviews of fellow NBA stars, former teammates, family members, and people associated with the Toronto Raptors, combined with archival footage of Carter, were used throughout the movie. Notable appearances in the film include his cousin Tracy McGrady, Canadian basketball star Steve Nash, former NBA commissioner David Stern and Toronto natives Director X and Drake.

Vincent Lamar Carter Jr. is an American former professional basketball player who serves as a basketball analyst for YES Network and formerly ESPN. He currently works as an alternate Studio Analyst for the NBA on TNT. He primarily played the shooting guard and small forward positions, but occasionally played power forward later in his NBA career. He was an eight-time All-Star and a two-time All-NBA Team selection. He is the only player in NBA history to play as many as 22 seasons from his debut in 1999 to his retirement in 2020, as well at the only player to play in four different decades He was the scoring leader on the 2000 United States Men's Olympic Basketball Team where the USA defeated France to win the nation's twelfth Men's Basketball Olympic gold medal. He entertained crowds with his leaping ability and slam dunks, earning him nicknames such as "Vinsanity", "Air Canada" named after the Canadian airline with the same name, and "Half Man, Half Amazing". He has been ranked as the greatest dunker of all time by numerous players, journalists, and by the National Basketball Association (NBA). In addition to his dunking prowess, he was a prolific three-point shooter, making the ninth most three-point field goals in league history. Various contemporaries have called him the league's "most gifted/talented" player. In 2024, it was announced that Carter would be inducted into the Naismith Memorial Basketball Hall of Fame.