The First Easter Rabbit is an animated Easter television special that premiered April 9, 1976 on NBC and later aired on CBS. Created by Rankin/Bass Productions, it tells the story of the Easter Bunny's origin. The special is loosely based on the 1922 children's book The Velveteen Rabbit by Margery Williams. Burl Ives narrates the special, which also features the Irving Berlin song "Easter Parade". It marked Ives's return to a Rankin/Bass special for the first time since the company's 1964 stop motion television special Rudolph the Red-Nosed Reindeer twelve years prior.

Rankin/Bass Animated Entertainment was an American production company located in New York City, and known for its seasonal television specials, usually done in stop motion animation. Rankin/Bass's stop-motion productions are recognizable by their visual style of doll-like characters with spheroid body parts and ubiquitous powdery snow using an animation technique called Animagic.