The Fylde is a coastal plain in western Lancashire, England. It is roughly a 13-mile-long (21-kilometre) square-shaped peninsula, bounded by Morecambe Bay to the north, the Ribble estuary to the south, the Irish Sea to the west, and the foot of the Bowland hills to the east which approximates to a section of the M6 motorway and West Coast Main Line.

Lancashire is a ceremonial county in North West England. It is bordered by Cumbria to the north, North Yorkshire and West Yorkshire to the east, Greater Manchester and Merseyside to the south, and the Irish Sea to the west. The largest settlement is Blackpool.