The Gutenberg Galaxy
Videos
The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which he analyzes the effects of mass media, especially the printing press, on European culture and human con
Cover of the first edition
The Singer of Tales
Videos
The Singer of Tales is a book by Albert Lord that formulates oral tradition as a theory of literary composition and its applications to Homeric and medieval epic. Lord builds on the research of Milman
The Gutenberg Galaxy
…the Gutenberg Galaxy itself. Doing so will reveal a further insight into the purpose of his own book. McLuhan declares his book to be "complementary to The Singer of Tales by Albert B. Lord." The latter work follows on from the Homeric studies of Milman Parry who turned to "the study of the Yugoslav epics" to prove that…
Cover of the Second Edition