The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. Chief Executive Officer Carla Vernón is one of the first Afro-Latina CEOs of a U.S. publicly traded company. The Honest Company has raised multiple rounds of venture capital, and went public via initial public offering in May 2021, generating over $100 million in capital. Honest serves the United States, China, Canada, and Europe.

Jessica Marie Alba is an American actress and businesswoman. She began her acting career at age 13 in Camp Nowhere (1994), followed up by The Secret World of Alex Mack (1994), and rose to prominence at age 19 as the lead actress of the television series Dark Angel (2000–2002), for which she received a Golden Globe nomination.