The Lexus and the Olive Tree
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The Lexus and the Olive Tree: Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and developmen
The Lexus And The Olive Tree first edition cover
Vkusno i tochka
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Vkusno i Tochka is a Russian fast food chain based mostly in former McDonald's restaurants, with a menu that largely consists of rebranded McDonald's items. McDonald's closed their Russian stores in r
The Lexus and the Olive Tree
…war later prompted McDonald's to announce, on May 16, 2022, that it would permanently leave Russia. McDonalds Russia was later sold and rebranded as Vkusno i tochka. In 2023, as part of the Middle Eastern crisis, an escalation of tensions has erupted with Israeli Defence Forces and Hezbollah of Lebanon started…
Opening of the first Vkusno i tochka restaurant in Pushkin Square, Moscow, 12 June 2022. Formerly the first Russian McDonald's in the country.
Construction of a new Vkusno i tochka restaurant in Tyumen, May 2023
My otkryty (2023)
Menu in a Vkusno i tochka restaurant in Moscow