The Meme Machine is a popular science book by Susan Blackmore on the subject of memes. Blackmore attempts to constitute memetics as a science by discussing its empirical and analytic potential, as well as some important problems with memetics. The first half of the book tries to create greater clarity about the definition of the meme as she sees it. The last half of the book consists of a number of possible memetic explanations for such different problems as the origin of language, the origin of the human brain, sexual phenomena, the Internet and the notion of the self. These explanations, in her view, give simpler and clearer explanations than trying to create genetic explanations in these fields.
The Meme Machine
Susan Jane Blackmore is a British writer, lecturer, sceptic, broadcaster, and a visiting professor at the University of Plymouth. Her fields of research include memetics, parapsychology, consciousness, and she is best known for her book The Meme Machine. She has written or contributed to over 40 books and 60 scholarly articles and is a contributor to The Guardian newspaper.
Blackmore in 2014
Susan Blackmore
Blackmore at The Amaz!ng Meeting workshop in 2013
Blackmore at QED 2016 talking about out-of-body experiences.