The New Adventures of He-Man is an animated series which ran in syndication in the fall of 1990 while Mattel released the toy line He-Man, an update of their Masters of the Universe line. The cartoon series was intended to be a continuation of Filmation's He-Man and the Masters of the Universe series, but Filmation's parent Westinghouse Broadcasting had shut down the studio a year earlier before being retconned by Masters of the Universe: Revelation in 2021. Instead, while existing in the same continuity, a new central story was created for this series. It's also the first He-Man series to feature a Canadian voice cast.

He-Man is a superhero and the protagonist of the sword and planet Masters of the Universe franchise, which includes a toy line, several animated television series, comic books, and a feature film. He-Man is characterized by his superhuman strength and in most variations, is the alter ego of Prince Adam. He-Man and his friends attempt to defend the secrets of Castle Grayskull, the planet Eternia, and the rest of the universe from the evil forces of his archenemy Skeletor. He-Man is also the twin brother of She-Ra.