"The Next Time" backed with "Bachelor Boy" was the first of three number one hit singles from the Cliff Richard musical, Summer Holiday. Both sides were marketed as songs with chart potential, and the release is viewed retroactively as a double A-side single. However, technically double A-sides were not regarded as such until 1965, so "The Next Time" was pressed as the A-side, with "Bachelor Boy" the B-side. The song was succeeded at number one by The Shadows' "Dance On!".

Summer Holiday is a 1963 British CinemaScope and Technicolor musical film starring singer Cliff Richard. The film was directed by Peter Yates, produced by Kenneth Harper. The original screenplay was written by Peter Myers and Ronald Cass.