The Planetary Society is an American internationally-active non-governmental nonprofit organization. It is involved in research, public outreach, and political space advocacy for engineering projects related to astronomy, planetary science, and space exploration. It was founded in 1980 by Carl Sagan, Bruce Murray, and Louis Friedman, and has about 60,000 members from more than 100 countries around the world.

Space advocacy is supporting or advocating for a human use of outer space. Purposes advocated can reach from space exploration, or commercial use of space to even space settlement. There are many different individuals and organizations dedicated to space advocacy. They are usually active in educating the public on space related subjects, lobbying governments for increased funding in space-related activities or supporting private space activities. They also recruit members, fund projects, and provide information for their membership and interested visitors. They are sub-divided into three categories depending on their primary work: practice, advocacy, and theory.