The Pokémon Company is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the Pokémon franchise, which consists of video games, a trading card game, anime television series, films, manga, home entertainment products, merchandise, and other ventures. It was established through a joint investment by the three companies holding the copyright and trademark of Pokémon—Nintendo, Game Freak, and Creatures—to focus in the multimedia franchise which became too big to be managed only by them. It was founded in April 1998 originally to operate the Pokémon Center stores in Japan before expanding to the entire franchise in October 2000 as it rebranded to its current name. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo.

Pokémon is a Japanese media franchise consisting of video games, animated series and films, a trading card game, and other related media. The franchise takes place in a shared universe in which humans co-exist with creatures known as Pokémon, a large variety of species endowed with special powers. The franchise's target audience is children aged 5 to 12, but it is known to attract people of all ages.