The Sporting Times was a weekly British newspaper devoted chiefly to sport, and in particular to horse racing. It was informally known as The Pink 'Un, as it was printed on salmon-coloured paper.

Horse racing is the second largest spectator sport in Great Britain, and one of the longest established, with a history dating back many centuries. According to a report by the British Horseracing Authority it generates £3.39 billion total direct and indirect expenditure in the British economy, of which £1.05 billion is from core racing industry expenditure, and the major horse racing events such as Royal Ascot and Cheltenham Festival are important dates in the British and international sporting and society calendar.