The Strand Magazine was a monthly British magazine founded by George Newnes, composed of short fiction and general interest articles. It was published in the United Kingdom from January 1891 to March 1950, running to 711 issues, though the first issue was on sale well before Christmas 1890.
Its immediate popularity is evidenced by an initial sale of nearly 300,000. Sales increased in the early months, before settling down to a circulation of almost 500,000 copies a month, which lasted well into the 1930s.
Bound volume of The Strand Magazine for January–June 1894, featuring George Charles Haité's cover design
Cover of the September 1917 edition of the magazine featuring Sherlock Holmes
Sir George Newnes, 1st Baronet was a British publisher and editor and a founding figure in popular journalism. Newnes also served as a Liberal Party Member of Parliament for two decades. His company, George Newnes Ltd, was known for such periodicals as Tit-Bits and The Strand Magazine; it continued publishing consumer magazines such as Nova long after his death.
Newnes, no later than 1897
Caricature of George Newnes by Leslie Ward ("Spy") in Vanity Fair magazine, 1894