The Time is the second album by British pop band Bros and the follow-up to their debut Push. It was released on 16 October 1989 and was their first album as a duo of twins Matt and Luke Goss, following the departure of bassist Craig Logan earlier in the year. It was also the first album to feature Matt and Luke as co-writers, along with Nicky Graham. Four singles were released from the album: "Too Much", "Chocolate Box", "Madly in Love" and "Sister". The track "Sister" was written about Matt and Luke's stepsister Carolyn, who was killed in a collision with a drunk driver in London in 1988.

Bros are an English band formed in 1986 in Camberley, Surrey. The band originally consisted of twin brothers Matt and Luke Goss, and their friend Craig Logan, who attended Collingwood School in Camberley. The band was managed by former Pet Shop Boys manager Tom Watkins. They achieved chart success and a large teenage fanbase in 1988 with songs such as "When Will I Be Famous" and "I Owe You Nothing". Early the following year, Logan quit the band and the Goss twins continued as a duo. After two more albums the band split up in 1992.