The Voice UK is a British television music competition to find new singing talent. The fourth series started on 10 January 2015. Emma Willis and Marvin Humes return as hosts, alongside coaches will.i.am, Sir Tom Jones, and Ricky Wilson. Kylie Minogue did not return due to touring commitments and was replaced by Rita Ora. On 4 April 2015, Stevie McCrorie was announced the winner of the season making him the first winner to have received an all-chair turn in the blind auditions. This also marks Ricky Wilson's first win as coach.

Joe and Jake are a British duo consisting of Joe Woolford and Jake Shakeshaft. They represented the United Kingdom in the Eurovision Song Contest 2016 in Stockholm with the song "You're Not Alone". In 2015 they both participated in the fourth series of the talent show The Voice UK and became a duo after the show ended.