The ninth season of the Dutch reality singing competition The Voice of Holland premiered on 2 November 2018 on RTL4. Hosts Martijn Krabbé, Wendy van Dijk, and Jamai Loman as well as three season 8 coaches, Waylon, and Ali B and Anouk all returned, while Sanne Hans was replaced with Lil Kleine.

"Woman Like Me" is a song by British girl group Little Mix featuring rapper Nicki Minaj. It was released on 12 October 2018, by Syco Music, as the lead single from the group's fifth studio album LM5. The song was co written by Jess Glynne, Ed Sheeran, Minaj and the song's producer Steve Mac.