Then Now and Inbetween is a promotional compilation album by the English rock band the Kinks. Reprise Records issued the album in July 1969 to journalists, radio program directors and disc jockeys in conjunction with the "God Save the Kinks" promotional campaign, which sought to reestablish the Kinks' commercial status in the US after their four-year ban on performing in the country.

The English rock band the Kinks staged their first concert tour of the United States in June and July 1965. The sixteen concerts comprised the third stage of a world tour, following shows in Australasia, Asia and in the United Kingdom and before later stages in continental Europe. Initially one of the most popular British Invasion groups, the Kinks saw major commercial opportunity in the US, but the resultant tour was plagued with issues between the band, their management, local promoters and the American music unions. Promoters and union officials filed complaints over the Kinks' conduct, prompting the US musicians' union to withhold work permits from the band for the next four years, effectively banning them from US performance.