"Think of the children" is a cliché that evolved into a rhetorical tactic. In the literal sense, it refers to children's rights. In debate, it is a plea for pity that is used as an appeal to emotion,
Five uses of "think of the children" before the United States Congress
Save Our Children, Inc. was a political coalition formed in 1977 in Miami, Florida, U.S. to overturn a recently legislated county ordinance that banned discrimination in areas of housing, employment,
Think of the children
…Parental controls Save Our Children, a slogan made famous by Anita Bryant Thought-terminating cliché…
Campaign material was distributed around the country, reflecting the personal role Anita Bryant played in the campaign.
Fundraising card used by Bryant and Save Our Children; their strategies offered a basis for the Moral Majority, who claimed to be saving America from immorality and Communism in the 1980s.