This Time It's Personal is the second studio album by American R&B group Somethin' for the People, released September 23, 1997 via Warner Bros. Records. Co-produced and primarily written by the group, it was their first album to chart on the Billboard 200, peaking at number 154. The album also reached number 33 on Billboard's R&B chart.

Somethin' for the People was a R&B group from Oakland, California, who scored several hits in the US in the late 1990s. They were best known for their 1997 hit single "My Love Is the Shhh!" featuring Trina & Tamara.