Threads is an online social media and social networking service operated by Meta Platforms. The app offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. Closely linked to Meta platform Instagram and additionally requiring users to both have an Instagram account and use Threads under the same Instagram handle, the functionality of Threads is similar to X. The application is available on iOS and Android devices; the web version offers limited functionality and requires a mobile app to be installed first. It is the fastest-growing consumer software application in history, gaining over 100 million users in its first five days, surpassing the record previously set by ChatGPT. Its early success was not sustained and the user base of the app plummeted more than 80% to 8 million daily active users by the end of July 2023.

Meta Platforms, Inc., doing business as Meta, and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. Meta ranks among the largest American information technology companies, alongside other Big Five corporations Alphabet (Google), Amazon, Apple, and Microsoft. The company was ranked #31 on the Forbes Global 2000 ranking in 2023.