Tim Key is an English poet, comedian, actor and screenwriter. He has performed at the Edinburgh Festival Fringe, both as a solo act and as part of the comedy group Cowards, and plays Alan Partridge's sidekick Simon in film and television. In 2009, he won the Edinburgh Comedy Award and was nominated for the Malcolm Hardee Award for Comic Originality.

Alan Gordon Partridge is a comedy character portrayed by the English actor Steve Coogan. A parody of British television personalities, Partridge is a tactless and inept broadcaster with an inflated sense of celebrity. Since his debut in 1991, he has appeared in media including radio and television series, books, podcasts and a feature film.