Times New Roman is a serif typeface. It was commissioned by the British newspaper The Times in 1931 and conceived by Stanley Morison, the artistic adviser to the British branch of the printing equipment company Monotype, in collaboration with Victor Lardent, a lettering artist in The Times's advertising department. It has become one of the most popular typefaces of all time and is installed on most personal computers.
Twenty-two lines in Times New Roman compared to its predecessor "modern" serif font. Times appears larger on the page, with tighter linespacing and more solid in appearance.
Linotype's Legibility Group typefaces were becoming popular for newspaper printing around the time Times New Roman was created
A Ludlow Typograph specimen of Times New Roman Type Specimen from the metal type period. The design was altered in smaller sizes to increase readability, particularly obvious in the widened spacing of the six and eight-point samples at centre right of the diagram. The hollows at the top of upstrokes are also not seen in the standard digitisations.
Times Hever Titling from a Monotype specimen.
Perpetua is a serif typeface that was designed by the English sculptor and stonemason Eric Gill for the British Monotype Corporation. Perpetua was commissioned at the request of Stanley Morison, an influential historian of printing and adviser to Monotype around 1925, when Gill's reputation as a leading artist-craftsman was high. Perpetua was intended as a crisp, contemporary design that did not follow any specific historic model, with a structure influenced by Gill's experience of carving lettering for monuments and memorials. Perpetua is commonly used for covers and headings and also sometimes for body text and has been particularly popular in fine book printing. Perpetua was released with characters for the Greek alphabet and a matching set of titling capitals for headings.
A Gill inscription in memorial to Sir Harry Johnston, showing some similarities to Perpetua.
The first specimen of Perpetua in The Fleuron, a magazine on fine printing edited by Morison.
Perpetua in a metal type sample, showing the flourishes on italic 'B', 'D', 'P', 'Q' and 'R'
A 1947 publicity manual advertising Hopton Wood stone, a limestone often used by Eric Gill for his carvings. Perpetua Italic is used for the heading and Baskerville for body text.