Tolaga Bay is both a bay and small town on the East Coast of New Zealand's North Island located 45 kilometres northeast of Gisborne and 30 kilometres south of Tokomaru Bay.

Gisborne District or the Gisborne Region is a local government area of northeastern New Zealand. It is governed by Gisborne District Council, a unitary authority. It is named after its largest settlement, the city of Gisborne. The region is also commonly referred to as the East Coast.