Since the 2000s, Tourism in Peru makes up the nation's third largest industry, behind fishing and mining. Tourism is directed towards archaeological monuments, ecotourism in the Peruvian Amazon, cultural tourism in colonial cities, gastronomic tourism, adventure tourism, and beach tourism. According to a Peruvian government study, the satisfaction rate for tourists after visiting Peru is 94%. Tourism is the most rapidly growing industry in Peru, growing annually at a rate of 25% over the past five years. Tourism is growing in Peru faster than any other country in South America. Iperú is the Peruvian national tourist office.

Iperú Tourist Information and Assistance, or simply Iperú is the Perú tourism office provided since 1994 by the Peruvian government through the Commission for the Promotion of Exports and Tourism of Perú and the National Institute for Defense of Competition and Protection of Intellectual Property (INDECOPI), to provide domestic and foreign travelers with objective and impartial information as well as support services. The organization's logo is the international tourist information symbol, a lower-case white "i" inside a blue circle, followed by "perú".