The Toyota Soarer is a personal luxury GT coupé produced from 1981 to 2005 by Toyota and sold in Japan. It was available at both Japanese Toyota dealerships called Toyota Store and Toyopet Store, and it debuted with the Z10 series, replacing the Toyopet Store exclusive Mark II coupé, the Toyota Auto Store exclusive Chaser coupé and the Toyota Store exclusive Crown coupé.

Toyota vehicles in Japan are distributed to numerous dealership chains throughout the country. Up to May 2020, each dealership chain had a different product offering, with some models restricted to one chain to maintain exclusivity. Since May 2020, every Toyota model in Japan was available in all dealership chains. Current dealership chains include Toyota Store, Toyopet Store, Toyota Corolla Store and Netz Store.