Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.

Parsippany–Troy Hills, commonly known as Parsippany, is a township in Morris County, in the U.S. state of New Jersey. As of the 2020 United States census, the township's population was 56,162, an increase of 2,924 (+5.5%) from the 2010 census count of 53,238, which in turn reflected an increase of 2,589 (+5.1%) from the 50,649 counted in the 2000 census.