Traffic-sign recognition (TSR) is a technology by which a vehicle is able to recognize the traffic signs put on the road e.g. "speed limit" or "children" or "turn ahead". This is part of the features collectively called ADAS. The technology is being developed by a variety of automotive suppliers. It uses image processing techniques to detect the traffic signs. The detection methods can be generally divided into color based, shape based and learning based methods.

Traffic signs or road signs are signs erected at the side of or above roads to give instructions or provide information to road users. The earliest signs were simple wooden or stone milestones. Later, signs with directional arms were introduced, for example the fingerposts in the United Kingdom and their wooden counterparts in Saxony.