The Triumph Motor Company was a British car and motor manufacturing company in the 19th and 20th centuries. The marque had its origins in 1885 when Siegfried Bettmann of Nuremberg formed S. Bettmann & Co. and started importing bicycles from Europe and selling them under his own trade name in London. The trade name became "Triumph" the following year, and in 1887 Bettmann was joined by a partner, Moritz Schulte, also from Germany. In 1889, the businessmen started producing their own bicycles in Coventry, England.

Siegfried Bettmann was a bicycle, motorcycle and car manufacturer and initiator of the Triumph Motorcycle Company. In 1914 he established the Annie Bettmann Foundation to help young people start businesses. Triumph became one of the most famous motorcycle trade-names in the world. Bettmann was also Mayor of Coventry from 1913-1914.